深入瞭解ESSENTIALS：街頭潮流的新標杆
品牌故事在美國洛杉磯，一個新興的設計師品牌正在引起潮流界的熱烈關注——ESSENTIALS。由才華橫溢的設計師Jerry Lorenzo於2018年創立的這個品牌，是Fear of God為年輕一代打造的副線。它摒棄了傳統街頭品牌標誌性的浮華LOGO，反而繼承了主線品牌Fear of God的簡潔美學。
ESSENTIALS衣服以其乾淨利落的中性色調和層次感十足的穿搭風格著稱，這不僅延續了主線品牌的Grunge風格與街頭元素的融合，還在其籃球短褲、連帽衛衣等單品中展現出Fear of God獨特的寬鬆剪裁。更令人欣喜的是，其定價相較於主線品牌更加親民，讓更多人能夠接觸到這種高質量的設計。
品牌的核心理念可以用三個詞概括：極簡高街、自由版型、無性別界限。
值得一提的是，ESSENTIALS品牌對中國街頭潮流文化產生了深遠影響。它啟發並推動了如WASSUP、BJHG、F426等眾多國內品牌的發展，甚至在家居服領域也留下了獨特的印記。這種極簡而時尚的穿衣風格已經在國內年輕人中形成了一種標誌性的“校服”文化。
春夏新品前瞻
本季，FOG ESSENTIALS繼續保持其一貫的設計理念，並在色彩、面料和款式上帶來了新的突破。
色彩上，新系列引入了低飽和度的天灰藍、奶油黃、骨白色和深棕色，這些色彩不僅時尚，更符合疫情後人們對治癒、舒緩色彩的追求。
面料方面，品牌巧妙地運用了復古感十足的燈芯絨，這種面料不僅柔軟舒適，更為服飾增添了一抹別樣的質感。
款式上，新品延續了品牌的寬鬆剪裁和精緻細節處理，無論是外套、褲子還是配飾，都展現出了ESSENTIALS對質量的堅持和對設計的熱情。
此外，essential衣服的搭配也極具看點，無論是層疊穿搭還是單品亮相，都能展現出品牌的獨特魅力和潮流態度。
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